The meal kits currently feature a selection of curated recipes that include classic options like Cheese Crisp Burgers with Dijonnaise, Arugula & Balsamic Onions family favorite recipes like Rosemary & Panko Chicken with Roasted Potatoes & Creamy Lemon Sauce or a selection of Heat & Eat meals, Blue Apron’s prepared, single-serving options that are ready in 5 minutes or less. Starting today, Blue Apron is offering four meal kits that serve up to 12, with plans to expand the options in the coming months. These fantastic meal solutions will make it easier and faster for busy families and individuals to discover, plan, prepare and enjoy delicious and quality meals.”
“At Walmart, finding ways to help our customers live a little better each day is at the heart of everything we do. “We are thrilled to work with Blue Apron to offer an assortment of meal kits to Walmart customers,” said Sheetal Patel, GM of Food Consumables, Health & Wellness, Walmart U.S. Blue Apron expects to continue to add more of these categories of offerings throughout the coming year. The boxes will be directly fulfilled by Blue Apron, maintaining the efficiency and scale of the company’s direct-to-consumer model and strong supply chain. This category of distribution partners will allow consumers to buy Blue Apron boxes without a subscription, removing potential barriers for trial. This is just the beginning, and we look forward to expanding the offering throughout the year.”īlue Apron is expanding its ecosystem to drive customer growth, including through third-party sales platforms that bring significant new audiences to Blue Apron. “We are offering ’s customer base convenient and delicious meal options that feature a variety of unique and quality ingredients. “Through our work with Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. Blue Apron is the first and only meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers.
Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu items to family favorite recipes. NEW YORK-( BUSINESS WIRE)-Blue Apron (NYSE: APRN) is launching a new offering on.
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